Looking for some new ways to promote your vape shop online? The thought of online advertising in the vape community can be stressful, especially given the denied access to Facebook and other paid search ads. However, there are still plenty of clever ways out there to promote your vape shop. We’re going to take you through 3 smart ways to promote your vape shop online, without ever touching paid ads.
Even though Facebook doesn’t want you advertising your vape shop through their ads, you can still find a way to promote your products. When it comes to advertising through Facebook, vape groups are the way to go. Not only do Facebook groups exist that are open to straight up promotional posting, but they’re overall a great way to communicate with potential buyers.
Thomas Oppong of Alltopstartups.com talks about why Facebook groups can be a great place to start for promoting your vape shop online:
“Facebook doesn’t want to take your money for advertising, but it has given a free hand to the groups talking about vaping. A good thing in this regard is that there are many groups which are area specific, making it easy for you to hit your target audience without any fuss. Here, we would advise you to join some FB group talking about vaping first as a vaper, not a seller. Gradually, you will get a chance to offer people to test and review your products in these groups, proving it a better way to promote your startup.”
If you’re looking to boost your SEO, high-volume keywords are the way to go. Creating content around keywords that are heavily searched is important, as you will be receiving targeted traffic as a result. When users visit your website from a search engine’s organic results, they have found you through a very specific intent. Therefore, you are more likely to be able to provide them with what they’re looking for, and they are also more likely to convert to a paying customer.
Kashyap Trivedi of PSD Centre talks about the benefits of organic search in, “How To Start A Vape Shop Online”:
While you may think that email marketing is outdated, especially when it comes to a vape or e-cigarette target audience, think again. Not only does email marketing allow you to reach your potential customers on virtually every platform, but the return on investment is massive. Did you know for every $1 you spend on email marketing, you can expect an average return of $42? That should be reason enough to give it a go.
Digital Connect Mag expands on why email marketing is still a smart way to go in, “5 Ways To Market Your Vape Shop Online”:
“However unimportant this might sound, in the vapingspace, email marketing is of great help. We have to consider the crowd that uses vapes or e-cigarettes: most vape users are under the age of 35, with a Smartphone and actively connected to the internet. This means that your vape store has a highway to their phone with offers, news, updates, coupons and deals. Through email marketing, your vape business can reach almost all active devices in the hands of your customers, reminding them of your brand every now and then.”
We understand that coming up with new ways to promote your e-cigarette or vape shop can be a challenge, or that you simply don’t have the time. This is where EcigMedia can help.
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