How to Market Vape Products Online That Google and Facebook Don’t Allow

If you’re a business owner in the electronic cigarette or vape industry, you know that it can be extremely difficult to run ads on Facebook and Google (not impossible, but definitely difficult). Regardless of the fact that this market is huge (more than 9 million adults vape regularly in the United States alone), the vape and e-cigarette industry generally doesn’t fit with these platforms standards. We all know that Google and Facebook ads have the potential of providing a massive increase in traffic and instant conversions – so what are you supposed to do in order to effectively advertise? We’re going to take a look at ways you can market your vape product or service without violating Facebook and Google’s advertising guidelines.

Fully Utilize Your Social Media Platforms

Here are a few ways in which you can make the most out of your social media platforms:

  1. Use Hashtags – Hashtags are incredibly important for use on social media (particularly Instagram) when it comes to categorizing content for your audience. Not only will your potential customers have an easier time finding you, but hashtags will aid in your branding and visibility, promotion and localization.
  1. Post High Quality Photos of Your Products – One of the best forms of advertisement? High quality, interesting photos of your products. A picture is worth a thousand words and an eye-catching photo will definitely aid in capturing a potential customer’s attention.

Zac Johnson of zacjohnson.com tells us why including great photos of your vaping or e-cigarette products on your social media is important:

“One of the best things about using social media for vape shop advertising is the fact that everyone uses it. A social media marketing plan helps people see what’s going on and gives them a visual to work with. When folks see pictures of the shop, your products, or anything else you want to share, they’ll feel connected even if they aren’t in your store. This can help you build an audience both near and far who can’t wait to visit or order from you.”

  1. Run Your Own Promotions – Running contests and promotions on your social media platforms can offer an incentive to those who share your posts. Nobody wants to turn down a discount or a free product and this is a sure way to gain some immediate attention.

Make the Most Out of SEO

Due to the fact that your SEO options are going to be limited, it’s important to make the absolute most out of organic search results. While focusing on organic SEO (writing quality content, doing your keyword research, optimizing your website copy and HTML, etc.) will not provide as immediate results as paid advertising would, it’s important to knock it out of the park so it has the best fighting chance.

Gary Wilder, CEO of Lizard Juice explains:

Advertise with Social Media Influencers

We should make it clear, that when it comes to social media influencers, certain platforms have started cracking down on whether or not vaping and e-cigarettes are allowed to be advertised using a paid promotion. Instagram does not allow “branded content” when it comes to promoting these types of products.

Giving a product to an influencer for free and having them advertise it of their own accord is another story. However, this requires some delicate handywork and you should not be pushy in your presentation – you do not want influencers feeling that they’re obligated to promote your product.

Dustin Wax of Lifehack explains why it’s important to approach this exchange carefully, in order to develop a lasting relationship with the blogger or influencer:

“The trick is to treat bloggers with respect, both for them as people and for their relationship with their audience. Which means rather than the drive-by pitching that has characterized most efforts to reach bloggers so far, you need to think in terms of building long-term relationships with bloggers.”

If you need assistance in advertising your vaping or e-cigarette brand, EcigMedia is here to help. We understand the difficulties of marketing vaping and e-cigarette products and you can be sure that we know every nook, cranny and guideline of this industry inside and out!

Contact us for more information about our services at sales@ecigmedia.com or fill out a form and it’ll submit right to us. 

If you’re interested in learning more about SEO and Influencer services, contact Mike directly at mike@ecigmedia.com

For display advertising specifically, contact Brad directly at brad@ecigmedia.com

How to Work with Social Media Influencers in the Vape Industry

Being an active part of the vape and e-cigarette industry, you’re aware of the fact that Instagram has cracked down on what sorts of products influencers can be paid to promote – and unfortunately, vaping and e-cigarette products are high on that list. However, there arestill ways that you can work with social media influencers in the vape industry. It just requires a little thinking outside the box. We’re going to talk about ways you can still advertise your products with social media influencers in an industry that’s deemed as controversial to most social media platforms.

Why Still Try to Advertise with Influencers?

You may be wondering why you should even still try to advertise with influencers. Wouldn’t it just be easier to just call it quits? Not in a world where 8 out of 10 customers have purchased a product after seeing it recommended by a social media influencer. And while you may not be a follower of social influencers, there’s certainly something to be said for advertising to those who are.

Joel Mathew, president of Fortress Consulting Group talks about why advertising through influencers is so effective on forbes.com:

Gifting Products Over Branded Posts

While Instagram in particular has made headlines for prohibiting the paid advertisements of vape and e-cigarette products from influencers, this does not mean you should give up on promoting your products on this platform – there are simply other ways to do it.

Instagram has specifically prohibited “branded content” when it comes to vape and e-cigarette products. This implies that the influencers have partnered up with the product or business and is getting paid to advertise their products. The influencer is then required to report to Instagram that they are in a paid partnership with this brand. However, what if you gifted the product to the influencer and there was no exchange of goods?

Octoly talks about the benefits of gifting products to influencers over branded posts:

“While influencer marketing can be expensive, many brands don’t realize that they can simply gift their products to influencers instead of paying them to create branded posts. Those influencers can then feel free to create genuine, personalized reviews for their audiences – ultimately driving brand awareness and conversions.”

Facebook and Instagram Live

A popular way of promoting products that are considered prohibited on social media platforms is by doing so over a live platform, such as Facebook and Instagram live – and this can apply to influencers promoting your products as well.

If an influencer has a large audience, odds are they are going to have thousands of potential customers viewing their livestreams. There are no rules about disclosing sponsored livestreams and no ready and available option to do so as there is with Instagram’s Instastories and regular posts. With Facebook still being the most widely used social media platform out there, there are many benefits of sponsoring an influencer to mention your product in their Facebook Live stream.

Marcus Ho of SearchEngineJournal talks about the benefits of using Facebook Live to promote products deemed as prohibited:

“Live videos can attract a healthy volume of audiences on Facebook, and it can be particularly helpful to address a set of common objections that audiences might have about your products and services. So, consider running a “Ask me Anything” Facebook Live session. Plus, such activities can be great for drawing social media engagement, which should help in raising the organic reach of your future posts too.”

Due to the fact that this social media crack down is still a relatively recent change, you may be a little confused on the best way to go about this – we get it. If you’re still unclear about the technicalities involved in influencers promoting your vape and e-cigarette products, EcigMedia is here to help.

If you want to talk more on how to work with influencers in the e-cigarette and vape industry, contact us for more information at sales@ecigmedia.com or fill out a form on our main page. 

You can also talk to us directly about SEO and Influencer services by contacting Mike at mike@ecigmedia.com.

For display advertising, contact Brad at brad@ecigmedia.com.

Vape Instagram Hashtags and How to Use Them

If you’re at all familiar with social media, you know what hashtags are – even if you don’t exactly know how to use them. Having said that, did you know that the proper use of hashtags can be invaluable in promoting your vape and e-cigarette business? That’s right, the act of including just a few words with a pound sign next to it can make the difference in whether or not your social media post is seen, which can then turn into some immediate leads. We’re going to take a look at vape Instagram hashtags and how to use them, so you can boost your social media visibility as soon as possible.

The Trend Between Instagram and Vaping

Vape hashtags have seen a massive surge in engagement the past few years – and there’s good reason for that. The majority e-cigarette and vaping users fall between the 18 to 29 years of age range. In fact, statistics show that 85% of those surveyed in the 18-29 age range had tried e-cigarettes or vaping before. Coincidentally, the vast majority of Instagram users fall in this exact same age range.

Peter Suciu of forbes.com talks about Instagram’s age statistics and its ability to reach Millennials and Generation Z over Facebook:

“Instagram also has appeal to younger adults, far more than Facebook these days. According to data from SproutSocial, 64% of Instagram users are 18-29 years old – but more importantly nearly two out of every three adults in this age group use the service.”

What Can Hashtags Do for Your Vape Business?

Believe it or not, including hashtags in your Instagram, Facebook and Twitter posts is considered a free form of marketing – and boy is it ever affective. It is true that vape and e-cigarette related content is currently not allowed as a paid advertisement on most social media platforms. However, that doesn’t mean that vape hashtags are still not killing it – especially on Instagram.

Kim Walsh Phillips, founder of Powerful Professionals tells us on entrepreneur.com why hashtags are even more important than followers when it comes to promoting your business:

“A cornerstone requirement of success on Instagram is to grow account followers. I did a lot of testing to see what works and what fails miserably. Ultimately, I found hashtags are the most effective way to grow your account. When it comes to using Instagram for business, it would be foolish not to use hashtags. According to Simply Measured, using even a single hashtag increases post engagement by 12.6 percent. Hashtags are an effective way to drive organic traffic to your content.”

How to Use Vape Hashtags on Instagram

In order to use vape hashtags on Instagram, researching the most used hashtags is a great place to start. This information can easily be found by using the Search feature of your Instagram account, by typing in a vape or e-cigarette related keyword and clicking over to the Tags section. This will tell you exactly which hashtags are being used the most – therefore, which are the most relevant and most likely to get your post seen.

Here are some of the most popular hashtags being used for vaping to get you started, that go beyond the standard #vape or #ecig:

  • #vaping101
  • #vapecommunity
  • #vapers
  • #ecigdeals
  • #vapenation
  • #vapelife
  • #vapecommunity
  • #cloudchasing/#cloudchaser

While Instagram seems to be the only social media platform that doesn’t follow the “less is more” rule when it comes to hashtag use, you still want to make sure that you don’t overuse them. Instagram allows up to 30 hashtags per post, which may seem excessive. However, there is good reason behind this inclusion of multiple hashtags.

Neil Patel of neilpatel.com tells us:

When it comes to vape Instagram hashtags, there’s a lot to know on how many to use, which will trigger the best results and how to research competitors to make sure that you’re not missing something. Our SEO services are tailored to how to market e-cigarette and vape products online – so what we’re saying, is we already know all of this stuff and have done the research so you don’t have to.

If you’re interested in applying this information to your business, contact us for more information at sales@ecigmedia.com or fill out a form on our main page and it’ll submit right to us. 

To talk to us directly about SEO and Influencer services, contact Mike at mike@ecigmedia.com.

For display advertising, contact Brad directly at brad@ecigmedia.com.

How to Run Paid Ads on Facebook in the Vape Industry

We’re not denying that it is difficult to run Facebook Ads when you’re a part of the vape and e-cigarette industry – however, it is not impossible. We’re going to take a look at how you can use mission marketing to run paid ads on Facebook when you belong to an industry that’s deemed as “controversial” to advertisers. We’ll also talk about the steps you need to take to get you there and ways that you can support your new mission statement. It truly all comes down to putting a different spin on your vape and e-cigarette products, so why not give it a shot?

Create an Anti-Cigarette Movement with Mission Marketing

If the ability to run ads on Facebook is important to you (and it should be, with still nearly 2.45 billion monthly active users) taking a different approach in your vape and e-cigarette marketing tactic is going to be key. Don’t even try to get your Facebook ads approved that simply advertise your vape products for sale – they’ll immediately get denied and you’ll have put forth the effort for nothing.

If you wish to get your ads approved, you need to think outside the box. We know the reasons behind why advertisements for vaping and e-cigarettes are being denied. However, how can we get around that?

The answer to this question, is by putting a different spin on it. There is no denying that vaping and e-cigarettes can help you quit smoking traditional cigarettes. In fact, Juul Labs has caused a stir with their switch in marketing campaign, that targets this very concept – and they are achieving massive success as a result.

Annika Neklason of The Atlantic talks about the campaign that has allowed Juul Labs to advertise on nearly every available platform:

“Out of a firestorm of controversy over teen nicotine use, Juul Labs emerged in January with a newly sober and adult marketing identity. Forget the fruit-flavored vaping pods, the colorful ads populated with young models, the viral Instagram and Facebook posts. What the Silicon Valley e-cigarette giant is really about, its $10 million television ad campaign declares, is helping cigarette smokers shake their cigarette addictions and get healthy.”

Create a Facebook Group Supporting Your Mission

Creating a Facebook group where the sole purpose is to collect smokers that are looking to quit smoking cigarettes is your next step. It’s important to keep in mind that this tactic isn’t about manipulating the public to purchase products from you. Both yourself and your company need to strongly believe in this mission – otherwise it’s going to come off as insincere. Gather the statistics behind vaping and e-cigarettes for quitting smoking and see for yourself if this is something you believe in and can stand behind as a way of life.

Creating a Facebook group is a great way for those with a common mission to come together and feel like part of a community. And in the process of coming together, they will engage with your products and services, where they will begin to associate their new anti-smoking lifestyle with your brand.

Lisa Wheatly of relevance.com shares her thoughts on what makes Facebook groups so affective in a SMM campaign:

Use Storytelling to Share Your Own Story on Quitting Smoking

It’s important to get the ball rolling and start discussing your own story about how you used e-cigarettes and vaping to quit smoking. You want to build up authority within your Facebook group and establish that you know what you’re talking about – after all, it did work for you.

In an online world where there are thousands of articles that point out the negative side of vaping, it’s important to point out the positives. Get the discussion going on why there are positive sides to vaping. This can not only be supported by your own personal story, but by posting articles that support what you’re saying.

Regardless of whether or not vaping and e-cigarettes have no negative side effects at all, they can help you quit smoking traditional cigarettes. Telling your own story is invaluable in establishing a sense of trust with your audience and encouraging them to tell their own stories.

Kimberley A. Whitler of Forbes.com talks about why storytelling is so affective as a marketing strategy:

“Storytelling is a powerful method for learning. As marketers, we should always be seeking to learn more about the world we live in, the brands that we represent, and the consumers that we serve. One of the things that is unique about stories is that they transmit knowledge and meaning. We learn from observations, first-hand experiences, and by sharing those experiences through stories.”

We understand that putting a new spin on your vape or e-cigarette brand can be a challenge. Even if it is worth it, the thought of remarketing your entire brand sounds exhausting. This is where EcigMedia can help.

If you’re interested in making a change to your marketing tactics, contact us for more information at sales@ecigmedia.com or fill out a form on our main page. 

To talk to us directly about SEO and Influencer services, contact Mike at mike@ecigmedia.com.

For display advertising, contact Brad directly at brad@ecigmedia.com.