Coil Gunk: Fix it With These Tips

Are you familiar with the taste of burnt sugar that accompanies your end of the day vape after several uses? Do you feel the harsh burn at the back of your throat that indicates that something is just not right with your vape pen? When you take a look and open the tank, you notice that it looks greasy and black, not to mention torched. So, what happened? Unfortunately, with heavily sweetened e-liquids becoming more popular than ever, coil gunk is a serious problem that may become an everyday occurrence for you. We’re going to take a look at how to fix coil gunk with these tips, so that you can significantly reduce your daily buildup. 

Switching Your Vape E-Juice

We know – this is probably the last thing you want to hear. However, switching your super sweet vape e-juice may just solve all of your problems. If switching over completely is not something you’re willing to do, blending your high VG juice with a low VG juice may be a good way to go.

Wotofo.com tells us why switching out your vape e-juice of choice for a low VG juice may be your best option for reducing coil gunk:

“Reports suggest that liquids with a higher VG capacity generally result in high coil gunk formation. Selecting the right vape e-juice is another important parameter for avoiding coil gunk. The PG based liquids generally form a lesser amount of coil gunk. When using a sub-ohm tank, you must never switch to a high PG based juice. A low VG juice will give you dry hits. To overcome this issue, you can consider trying a 50/50 blend of VG/PG. It surely increases the lifespan of the coil.”

Changing Your Wick Material

Did you know that your wick material may be partially to blame for your buildup of coil gunk? While cotton is a a go-to for many when it comes to building your own coils, it will certainly contribute to your buildup faster than some other materials.

Blacknote.com explains why your wick may be at least partially to blame for your buildup of coil gunk:

“If you build your own coils, chances are you use cotton as a wicking material. While this does have many advantages, it is more susceptible to gunk than some other materials. Switching to a silica wick will make your builds more resistant to gunk. Some pre-made atomizer heads also use ceramic for wicking, which is also less prone to getting gunky.”

Agitation For Cleaning Coil Gunk

If you’re not willing to change up the materials you use or your e-juice of choice, chances are you’re going to be cleaning your vape on a very regular basis. And while this is completely your choice, you’re going to want to know the best ways for getting rid of that coil gunk. While soaking your coil gunk might be perfectly effective in some cases, others may require something a little bit more abrasive, in the form of agitation.

ECig One tells us how to clean coil gunk by using agitation, if a simple soak isn’t doing the trick:

“You may find that a simple soak in water or vodka doesn’t do as thorough a job of removing coil gunk as you might like. Whether you’re cleaning an entire coil head, just the heating wire from a pre-built coil head or an entire rebuildable atomizer, try using an ultrasonic jewelry cleaner. Many people have reported that the gentle agitation of ultrasonic jewelry cleaners leaves their coils almost as shiny and white as when the coils were new.”

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.

How to Build a Loyalty Program for a Vape or E-Cigarette Store

Did you know that roughly 1 in every 20 Americans use vaping devices, with 1 in 3 users vaping daily? The vape and e-cigarette industry is a multi-billion dollar industry, expected to reach $40 billion by 2023. So it makes sense for companies who want to stand out from the rest to introduce programs as a way to encourage and keep brand loyalty. Having said this, vape loyalty programs are not as simple as offering a discount or a free product once you’ve punched all the holes in their card. We’re going to take a look at effective methods for building a loyalty program for a vape or e-cigarette store that centre around rewarding consumer behaviours and creating a community around your brand.

Rewarding Product Reviews

Positive product reviews are key for attracting new customers to try your brand, especially when you’re just starting out. Therefore, rewarding your current customers for leaving product reviews not only allows your customers to benefit from doing so, but it helps build your brand at the same time.

Alex McEachern of Smile.io explains why rewarding customers for their product reviews is an ideal way to not only build a loyalty program for existing customers, but to attract new ones:

“Many people are making the switch from traditional tobacco products to electronic variants. These customers are unsure of what makes a product good and are looking for guidance from others. By rewarding product reviews you can make it easier to transition these customers to your product. If your existing customers love your products, new customers will be more comfortable buying from you.”

Start a Happy Hour Promotion

Ever heard of a happy hour promotion? This strategy is a great way to not only increase brand loyalty, but to quickly turn a slow time of day into your most booming time for sales. Plus, when word catches on that your brand is offering a discount, you’ll be attracting in new customers to try your product.

ECig One tells us what to do to increase customer traffic and customer loyalty during those times of the day where your sales have come to a lull:

“Does your vape shop have less customer traffic on certain days or in certain time ranges? Restaurants have the same problem; they’re often slow during the hours between lunch and dinner. During dinner service, though, restaurants can sometimes be so busy that they have trouble getting customers seated without long waits. What’s the solution for that problem? Happy hour! By offering happy hour discounts, restaurants increase traffic during the slow hours and offset some of the congestion that would have occurred during dinner service. Happy hour can also work for your vape shop. Offer double reward points on your slowest day of the week or during a time of the day in which you typically have lower customer traffic.”

A Digital Loyalty App

In a new contact-free world that now primarily relies on online shopping, loyalty cards are becoming a thing of the past. Digital loyalty apps have not only taken their place, but are more popular than ever. Not only are digital loyalty apps a great marketing tool, but encourages current customers to keep spending money on your product, with the promise of a discount or free item in the end if they do.

Brad Davis of Stampme.com tells us why every good e-cigarette loyalty program should have a loyalty app attached to it:

“When it comes to vape loyalty programs, a digital loyalty app offers countless benefits that help to create an enjoyable customer experience. These benefits simply can’t be achieved any other way. To put it simply: when used properly, a digital loyalty app will become an invaluable asset to your vape or e-cigarette store.”

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.

Alternatives to PPC For Online Vape Shops

Selling a product online without so much as the option of running paid ads can be a difficult task. Indeed, the FDA has very strict regulations in place in terms of how one can start an online vape shop, nevermind how to market it.  In order to come up with an effective online marketing strategy, you must find alternative (and clever!) ways in order to market your products, that don’t involve paid advertising. We’re going to take a look at alternatives to PPC (Pay Per Click) for online vape shops, so you can make sure that your product is still receiving the online exposure it needs.

What Does It Really Mean To PPC?

PPC is short for pay-per-click, which is a method of internet marketing in which advertisers pay a fee each time one of their ads is clicked by a potential buyer or customer. This method is essentially buying visits to your website, with search engine and social media advertising being the most popular forms of PPC. However, vape and e-cigarette products are not good candidates for PPC, with the majority of these types of ads being denied on these platforms.

3dcart tells us more about vape ads when it comes to Google and social media: 

“If you’re already running a vape shop online, you probably know that it is literally prohibited to promote any tobacco products on Google Shopping Ads. Not just Google, other social media platforms like Facebook, Twitter, Snapchat, and Instagram have a strict policy against it.”

Social Media Marketing

While you cannot run ads on social media networks like Facebook and Instagram, and cannot pay an influencer to promote your products either (yes, another marketing downfall for online vape shops!) you can still find ways to engage in social media marketing. A large part of social media marketing is creating quality content that will draw your customers in – paid advertisements or not. This includes close up, high quality images, custom graphics, and strategically selected hashtags.

Optimum7.com expands on social media marketing in the vape industry:

“Social Media Marketing is one of the most popular and effective strategies for ecommerce vape shops who are looking to reach new audiences. Social Media Marketing is free, but you’ll still need to dedicate time and resources to have a social media presence that drives business to your site. That time and those resources can easily be wasted if you aren’t strategic with your posting.”

Original Research

Believe it or not, original research is hard to come by these days. The reason? Noone really wants to take the time to do their own research. After all, it’s a nice idea, but it can be seriously time consuming. Having said this, because of the fact that the majority of companies don’t want to take the time to do it, it can prove to be highly beneficial to those who do.

4SpotMarketing.com tells us more about why publishing content containing original research can be a great marketing strategy for online vape shops:

“Online content containing original research is quite rare. If you conduct exhaustive research on a topic and use it to create a resource that doesn’t exist elsewhere, you’ll automatically have an advantage over your competition. Have you ever searched for information online and pulled up the first several search results — only to find that there weren’t many differences between them? It’s very easy to write an article by taking information from the most authoritative websites and rewriting that information in your own words.”

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.

What You Can Do While Marketing an Online Vape Shop

Over the past 60 years, traditional cigarettes and other tobacco products have been slowly dying out, with use dropping a whopping 68% among adults. This has not only made room for vaping and e-cigarette products in the cigarette-alternative world, but nearly 1 million youth e-cigarette users use the product daily. Having said that, vape and e-cigarette products still have similar restrictions placed upon them in terms of marketing. So what can you do to market your vape shop online, when there are so many methods that can’t be used? We’re going to take a look at what you can do while marketing an online vape shop, so you don’t waste your time on methods that are doomed to failure (or rather, doomed to not be approved).

Search Engine Optimization

What does SEO mean? SEO stands for “search engine optimization”, meaning the process of improving your site to increase its visibility for relevant searches. When you increase your visibility to search engines like Google, the more likely you are to garner attention, therefore attracting both prospective and existing customers to your vape store. Applying these changes is a cost-free way in order to increase organic traffic to your website – as long as you do it correctly.

Kashyap Trivedi of 3dcart tells us more on how SEO can be used as an effective marketing tool for online vape stores:

“Search Engine Optimization (SEO) is one of the oldest forms of online marketing and an ever-evolving field. From keyword stuffing to content optimization, SEO has had a long journey and still has a long way to go. The right SEO techniques have the capability to drive relevant traffic to your online store. But, most companies have a sore attitude on SEO because it’s a time-consuming process. BUT, SEO can give you long-term benefits too! Enhancing your content and pages may seem difficult at times, but SEO has the capability to give you that magical position (Rank 1) on Search Engines that can give endless visitors to your vape store.”

Niche Articles

When you’re trying to start a business that isn’t exactly unique in its subject matter, writing niche articles is a great way to pull in prospective customers. This is due to the fact that niche articles are harder to come across, and therefore, have a higher chance of being found on that coveted first page of search engine results.

Jason Artman of ECig One explains why niche articles could be the way to go when your vape or e-cig business is just beginning to take off:

“While your website is still gaining traction on Google, you’re better off writing articles that target much narrower search terms. If you write an article targeting the keyword phrase “best fruit punch e-liquid,” for example — and your article thoroughly satisfies the intent that someone might have when searching for that keyword phrase — the article will have an excellent chance of reaching the top of the search results immediately. If your article is the only one online that fully satisfies a search term, it will receive traffic.”

Facebook Groups for Vaping

We all know that running paid Facebook ads for vape and e-cig products is a definite no, no. However, there is a way around advertising on Facebook in the form of Facebook groups in the form of promotional posting.

Thomas Oppong of AllTopStartups expands on why Facebook won’t take your money for ads, but will allow you to market your products:

“Gradually, you will get a chance to offer people to test and review your products in these groups, proving it a better way to promote your startup. Moreover, there are many groups open to straight promotional posting. You may find these groups by just using the keyword list and, hopefully, Facebook would never disappoint you.”

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.