How to Build A Striking Brand Image For Your Online Vape Shop

If you’re barely attracting traffic to your online vape shop and your conversion rate is virtually at zero, it could be due to your brand image – or rather, lack of. Creating a strong brand image is always crucial to a company’s success, especially in the case of a more controversial product. In a competitive market, branding is the difference that will set your company apart from others in the same field. In this article, we take a look at why a killer brand image can (and will) set your company apart from others and why this results in an increased conversion rate.

Use Original Photography

Creating and utilising your original content will automatically get you one step ahead of any other start-up company that uses stock images. Once potential customers realize that a brand is using the same photos as every other similar company, they’re going to get tired of seeing the same thing over and over again. Using original photography not only gives your website a different look, but shows that you’re professionals that are capable of taking their own pictures, thank you very much!

Vape Mentors tells us why using original photography is key to separating your vape shop from the rest:

“One of the things that makes running an online vape shop so easy is that you don’t even have to worry about taking your own product photos because the manufacturers and distributors have already done that for you. If you rely exclusively on stock photos, though, you’ll end up with a website that looks the same as every other online vape shop. It’s worth the effort to stage your products attractively and take your own product photos. For an example, look at what the folks at Vaper Empire have done. The site’s product photos are an integral part of a seamless brand presentation.”

Create An Attention Grabbing Logo

Think of any popular brand, in any niche, that you know and love. Odds are, you’re able to clearly picture their logo. Creating an attention grabbing logo that customers can quickly associate with your brand is key to establishing brand loyalty, recognition, and awareness.

eCig One explains why it’s important to display your logo prominently on your packaging:

Focus on Social Media

Any company that is not utilising the array of free social media accounts we have at our disposal is missing out on a huge marketing opportunity. Both Facebook and Instagram offer business accounts at no charge, that even include free analytics. Whether you need to hire someone to help build your brand image for social media, or you know enough about the subject to do it yourself, odds are your sales are going to increase.

Yamarie Grullon of Shopkeep tells us why creating a strong social media presence is key for building a strong brand image:

“Social media is critical for any retail business; it helps drive traffic to your store and is integral in building a strong and personable brand. But since search engines such as Google and Bing don’t allow vape stores to bid on pay-per-click keywords, this makes a strong social media strategy crucial to starting and running an efficient business. It also goes hand-in-hand with the community of vapers you’ll be cultivating. Ideally, you want your social channels to attract new customers and keep returning customers up-to-date on promotions and events at your store. If you’re new to social media or this task seems daunting, check out our post on how to make your small business social media more effective.”

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.

Why You Should Use a Vape Pen For Concentrates

It’s only taken a couple of decades for marijuana to be looked at in a completely different light than it was previously. With marijuana being decriminalized and legalized in several different states and countries around the world, this has brought with it a slew of new pot-products – including vape concentrates. Although concentrates didn’t initially come with cannabis, the demand for them has made them a popular choice over the years, especially in trying concentrates for the first time. In this article, we’re going to talk about what concentrates are, why you should use a vaporizer for concentrates, and what options you have for devices.

What Are Concentrates?

Concentrates have become popular in the vape community as a way of getting a “concentrated” version of what you want out of your vaporizer, without any of the nasty additives that you don’t want.

Vape Mentors expands on the purpose of concentrates:

Why Use a Vaporizer for Concentrates?

So, we’ve said that vaporizers give you more of the active ingredients that you want, while keeping out those unnecessary additives that you don’t want. But what are the other benefits?

Patriot Care tells us more about why using a vaporizer is beneficial for cannabinoids:

“When it comes to cannabis concentrates, a little goes a long way. Just a single gram of wax, shatter, or rosin contains several doses. No one wants to waste quality medicine, and vaporizing offers the level of control you need. Heating the material at a lower temperature will activate its cannabinoid content more efficiently while improving flavor. Better yet, modern pen-style vaporizers are affordable, pocket-sized, and convenient to use.”

What Options Do You Have For Devices?

There are several options available for vaporizing concentrates, which are sorted generally into two categories when it comes to vape pens: rechargeable and disposable. A rechargeable vape pen usually refers to a battery-powered device, which is used for vaping with a variety of atomizers and cartridges. A disposable vape pen is an all-in-one unit, which catinas an internal battery, a pre-filled tank, and a coil.

Michael Ashby of AtmosRx tells us more about the different options for consuming vape concentrates, including options outside of vape pens:

“There are currently 4 options for consuming vaping concentrates. By far the most common is the concentrate vape pen, though the other systems do have their fans.

 • Concentrate Vape Pen. These are a smart buy for anyone new to the vape concentrate scene. You can buy one on an online vape shop. They are portable and easy to use. When you shop for a concentrate vape pen, you will need to make some decisions, such as whether to go with a wickless version or not.

 • Non-Pens. These are an alternative to the concentrate vape pen. They are also portable but operate using a skillet system.

 • E-Rigs. E-rigs are for those who prefer their vapor concentrates to be cooled. These portable devices heat the concentrate up on a nail and then deliver the vapor through a water attachment.

 • Desktops. Desktop concentrate vapors are meant for groups. Since they are large and some need to be plugged in, you won’t be going anywhere with this sort of rig. The vapor is inhaled through a tube or balloon”

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.

4 Reasons Why Your Vape Tastes Burnt

Picture this: you’ve come home at the end of a long day, looking to wind down and relax by hitting the vape. You settle down, close your eyes, and take a deep inhale. Instead of feeling relaxed and satisfied, you’re met with a taste of burned paper, ash, and all around nastiness, accompanied by a mild feeling of burning in your throat! What could have caused this? Unfortunately, there’s more than one reason for this common (and nasty!) vape experience. We’re going to take you through 4 reasons why your vape tastes burnt, so you can know how to fix it – fast.

1. The Wattage is Too High

One of the main culprits for that nasty burnt taste is usually that the wattage is too high. If you’re a beginner when it comes to vaping, you may not know if the wattage is turned up too highly, or even what the right wattage is for your vape pen.

Vape Mentors tells us why one of the first things you should do is inspect the wattage:

“Operating a vape requires a bit of research. Without the right set up, even the highest-quality devices can produce a burnt hit. If the temperature of your vape is turned up too highly, your coils will burn within a few hits, even if they’ve been primed. How do you know which wattage is right for your vape? Check the instructions on the coil packaging; it should specify a recommended wattage for that specific coil.”

2. The Coil Wasn’t Primed

For beginner vapers, they may be surprised how much there is to know about properly using a vape pen – and part of this knowledge includes what sort of maintenance is needed, and regularly priming your coil.

Alastair Cohen of Vaping.com tells us why failing to prime the coil is one of the main causes of this foul taste: 

“It tastes burnt because the wick inside your atomizer coil has dried out and burned up when it was heated. The wick is the part of your vaporizer that soaks up the eliquid from the tank. The wick holds onto this eliquid before it is turned into vapor when the coil heats up. If the wick is not fully saturated with eliquid when you take a puff, this material can char and leave a foul taste in your mouth. Vapers call this a ‘dry hit.’”

3. Chain Vaping

Did you know that simply overusing your vape pen can cause your vape to start tasting burnt? 

Spyros Papamichail of Vaping360 talks about why chain smoking could be the culprit:

4. Vaping With High-VG E-Liquids

A further reason why your vape may taste burnt, is because you’re vaping with high-VG e-liquids. It’s important to remember that not all vapes are made the same. Some vape tanks will allow for high-VG e-liquids, while others need 50% PG or more in order to function properly. Not sure which you should use? The size of the wick channels will generally give you some insight. If the holes are of a small diameter, it’s most likely that your tank will not be able to handle high-VG juice.


If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.

How To Start a Vape Shop Online

Starting up an online vape store can be a profitable activity, and can certainly be fun if you have a passion for the product. The vaping industry brings in a huge amount of traffic, with hundreds of thousands searching for vape products online, per month. Having said that, it takes a good amount of work to launch an online vape store, due to the legalities that come along with these types of products. So how can you ensure that you’re setting yourself up for success? We’re going to take you through some of the most important aspects of starting an online vape store, so you know what’s truly involved. 

Costs and Legalities

Let us just first say this – if you’re not willing to look into the costs, legalities, and further business aspects of opening up an online vape store, then you shouldn’t be starting one. Due to the type of product, there’s going to be more involved than if you sold a more family friendly product. You’ll first need a lawyer approval letter before you’ll be considered for a merchant’s account. This will also involve setting up your store, and understanding the vaping age requirements for each state.

Vape Mentors tell us more about the costs you need to consider before even starting your online vape store:

“Another thing you’ll need when starting an online vape store is a $29/month subscription to Shopify. Shopify is an online eCommerce cart that has done most of the legwork for you in web designing your site. You’ll have to fill in the details and add products, but Shopify is almost fully functional right off the bat, and they have the ability to take credit cards built into their cart as long as you have done the legal legwork to get the merchant’s account.”

Deciding on a Domain Name

Not only do you want to come up with a catchy name for your online vape company, but you’ll need to consider the SEO implications of it. You want your store to be one of the first that pops up when a potential customer searches you in Google. You want your domain name to not only directly state relevant vaping keywords right in its name, but you’ll want it and you also want it to be an easy to remember name that people will love.

Home Business Magazine talks about why coming up with a good domain name can be crucial to your success:

“If you are new to the online scene, it is important that learn more about internet marketing. It is almost impossible to succeed if you do not have a good domain name. Google is a search engine you need to be taking advantage of. It will provide you with your highest source of traffic. When people search for vaping companies, you need yours to be one of the ones that come up. You must be wondering if I am selling a product, should customers buy whether I have a good domain name or not? Well, think about it this way, what websites do you visit often? Do you always have to go to Google to search for them? No, most likely, you just identify their domain name on the search engine and go to their website directly. That is the difference between a good domain name and a bad one.”

Know How to Market Your Brand

Knowing how to market your brand is crucial when it comes to any business, but is especially true when it comes to a vaping product. No matter how much time and energy you put into building your site, this won’t matter if nobody is able to find it. This is why it’s incredibly important to pay attention to your web design, SEO, and online marketing.

Business Partner Magazine explains why knowing how to market your brand is crucial to your success:

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.