3 Questions to Ask When Working with a Vape Influencer

Social media influencers have a huge role in shaping online buying trends. They have got a direct and personal connection to their audience in a way that businesses sometimes don’t have. This is why it’s important that if you’re a vaping company that wants to generate more customers, it may be time to work with a vape influencer. If this is your first time working with an influencer or reaching out to some, here are three questions you should ask in the initial e-mail or meeting to decide if you’re a good match.

1.   What are your engagement metrics?

It is important to focus on what creative posts the influencer is putting on their page, but it is also important to see what their technical statistics are like. Ask the influencer what their engagement metrics are like, and any numbers they can share. If they primarily share vape and e-cig content, it is important to ask them for the engagement they get on those posts. This will give you a good idea of what you can expect from their content and how much audience engagement they will get from a sponsored vaping post with your company.

Kaley Hart at Jumper Media says to keep the influencer’s metrics in mind:

“How engaged are the micro-influencer’s audience with their content? Look at likes, comments, and shares. While likes can indicate good engagement, they can be easily purchased via online platforms. Shares and comments take more effort. Take a look at who is leaving comments on their posts and if these seem genuine.”

2.   What were your most successful brand partnerships?

Working with a vape influencer is more of a collaboration than anything. It is a balance between what you want for your brand and how they want to show your brand in their own creative way. This is why it is important for you to ask what other kind of brand partnerships they have under their belt. It may not be with other vaping companies or vape products, but it is important to see what skills and previous experience they have to offer as a vape influencer. 

Amanda Pressner Kreuser at Inc.com elaborates more on this:

“Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. This is also a great opportunity to see analytics in action, so ask for performance numbers as well. Compare the success of past branded posts with average post views. Do the numbers seem low? Dig deeper to find out why.”

3.   How can you relate to our target audience?

While you may already have an idea of how you want to work with the influencer, it’s important to get their perspective as well. Tell them who your target demographic is and ask them how they can relate to your audience. You want to make sure that the influencer you are working with understands who your company is and who your audience is like.

Anastasia Masters at Awario says to also consider the creativity the influencer can bring:

“One of the best parts about an influencer campaign, if done right, is that it often seems natural and authentic. Therefore, in order to see the most success for the campaign, you’ll need to hand over creative control to the influencer. You can set guidelines in your contract or air that you’d like to have final approval before the post goes live, but you should choose an influencer based off liking their previous content and not try to influence their posts too much.”

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.

Why An Online Presence Matters for Vape Advertising

Advertising your business takes a lot of time, money, and effort to effectively pull off. There are tons of different options to consider when it comes to your target audience, where you’ll be displaying your advertising, and the overall design of your ads. If you’re advertising new vape products on the market, or if you’re trying to draw new customers to your online vape store, advertising online is key. Here’s why an online presence matters for vape advertising.

Understand Your Audience Better

An advertisement is often the first point of contact between you and your audience, especially on the internet, where you will likely be found through social media or a Google search. So, when someone responds to your ad, by clicking on it and visiting your vape website, you get a statistic of when and where that user clicked on the ad. Eventually, you can have more detailed stats that will tell you how to reach your audience. This will help you understand what audiences are looking for when it comes to vape products and where they’re looking for them.

Corey Braccialini at HubSpot suggests that Facebook advertising is one of your best bets to reach your audience:

With so many people using Facebook, you’re almost guaranteed to be able to reach an audience that’s relevant to any type of business. That’s where one of the most powerful features of advertising on Facebook comes in: audience targeting. The targeting capabilities on Facebook are unmatched by any other social media network.”

Increase Brand Awareness

The internet has a space for everyone, and it can feel a bit crowded at times. Vaping has a huge online presence on social media, and this is a great space for any vape business, user, or influencer to join. If you’re a vape business, you have the chance to make your own social media account and buy ad space, or sponsored ads, online. Social media is a big boost to your online presence and gives you another chance to advertise your vape products and services.

Web FX says that online advertising helps improve overall customer experience:

“Personalized marketing enables you to customize your audience’s experience. You can create a tailored experience that fits their interests best. When people find your business, they’re going to come to your company for different reasons. Some people are interested in one type of product, while others are interested in another type. Personalizing these customers’ experiences to their interests creates a better experience for them.”

Turn to the Ad Experts

When it comes to online advertising, sometimes your best efforts may not be enough to reach the largest group of people. Having an online presence is important to helping your vape company succeed, and this is where the experts can come in. By getting outside help from a marketing and ad consultant, you can get the boost you need to your business from someone who has industry-level experience.

Davis Tucker at the 60 Second Marketer points out that with online advertising, you’re able to reach customers anytime:

“If a business has an online presence, anyone from any part of the world can access its products and services at any time of the day. The same applies when you market your enterprise online. Whether it is day or night, holiday or weekend, you will be getting your messages through to your potential customers.”

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.

How to Use SEO for Your Vape Business

If you’re looking for more visitors to your vape storefront, you have probably tried setting up an online shop. For some vape businesses, an online shop is the only way they operate. Working online, you have probably heard plenty of tactics to get more visitors and customers to find your site. One of the best and most effective ways to improve your visitor count is by using Search Engine Optimization Technology (SEO). Let’s break down what SEO is and how you can use it for your vape business. 

Use Keywords

The vaping market can be intense and competitive, especially online, which is why it’s important to use SEO. Find an SEO software or personalized service that works for you, and a list of keywords will be generated for your business. This will show you what keywords users are looking up on Google (or other search engines) and what words you’ll need to include in your website or on your social media posts.

The Business Development Bank of Canada gives this tip for having the right SEO for your website:

“Remember you’re competing against other companies for attention online from prospective customers. To rise above the pack in web searches for your industry, look for words that correspond to your market differentiators such as your unique offerings or geographic location.”

Don’t Just Focus on Keywords

Generating a keyword list is really just a starting platform to build your vape website. If you get a list of words about vaping, e-cigs, and other products, you should try to integrate it into your content. Also, see if any keywords are worth making their own content about. If you run an online vape shop, create a blog page on your website where you can write posts with these keywords featured.

Mindy Weinstein at Search Engine Journal has this advice for helping your website rank higher using SEO:

“On-page optimization is more than just putting keywords on the page. You must develop quality content that is properly structured using natural characteristics for the targeted keywords. Use every reasonable (i.e., non-spammy) opportunity to add your targeted keywords appropriately on your website.”

SEO Is About Branding

SEO may be a hard concept to grasp, but it really is just a way for you to get your vape business to the forefront of an internet search. The best and most efficient way to be a top search on Google is by using SEO keywords into your content consistently and often. Being consistent on your online content creation, whether it’s through social media or blog posting, establishes your branding. Your vape business becomes more well-known and builds the trustworthiness of your brand. Visitors to your vape website will know that the vape and e-cig products you carry come with the know-how behind it.

Neil Patel points out that SEO actually has a bit of storytelling element to it when it comes to branding your vape business:

“We relate to stories because, as humans, we are hardwired to listen to stories. That’s why brand stories are a powerful means of internet marketing for your business. If you can carry your brand story well, you will be able to engage different senses in your user’s minds and help to raise brand awareness in a truly visceral, effective manner.”

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.

3 Design Tips for Your E-Cig Website

Figuring out your website design leaves for so many different options. There are plenty of things to consider, from website layout, to images, to what type of ecommerce website host you’re using. In the end, you want to be sure you are building an e-cig website that draws new visitors and potential customers to purchase from your online shop. To do this, it requires a bit of design knowledge and knowing what is best to highlight for your business. Let’s break down three important design tips to keep in mind when building your e-cig ecommerce website.

Feature Most Popular Products First

On the homepage, you’ll typically see a menu directing customers to shop, as well as the most popular products. Featuring the most popular products entices the shopper to see what is available at your store. So, highlight the best-sellers and use bright and clear imagery, but be careful not to have an information overload. An important part of website design is to only highlight the e-cig and vape products that are most important on your homepage. 

Alex Ivanovs at GeekFlare points out that you should use eye-catching imagery:

“The imagery you use in your overall design can have a huge impact on captivating users’ attention. A great photo instills emotion, creates a sense of identity, and is easily remembered. The average person can recall up to 2,000 images with near perfect accuracy. That being said, products won’t sell unless there are photos to back up the product design.”

Include an About Section

Viewers will generally be more interested in visiting and purchasing from your company if they know you’re a legitimate business. This is why it is important to feature a section highlighting what the business is about. It doesn’t have to be anything too excessive; just make sure you’re showing who your company is and what you stand for. Focus on why your vape and e-cig company is passionate about having the right vaping products and a bit on your origin story.

Dayna Winter at Shopify says to make sure you’re not giving customers an information overload:

“You’ll be tempted to showcase everything you have in your arsenal whether that be a plethora of information or a backlog of every product you’ve ever made.

While it’s true that there are going to be customers who want to see the entire history of your brand, those people are few and far between. Figure out what your top products are and give them a place of honor on your site.”

Have Customer Service at the Ready

If anyone is looking to purchase from your website, they may have a few questions. This is where online customer service is important. Incorporating a service tool into your website design is essential. Most companies will have an email or phone number handy, that way the customer can contact your team directly for any product questions.

To take it a step further, feature a Frequently Asked Questions (FAQ) page on your e-cig website. Some shopping websites also use a customer service bot that can offer the site visitor help with a few simple clicks.

Lyfe Marketing says it’s important to keep the customer first in mind:

“Every single detail of your website from product images to contact forms could potentially contribute to a user’s decision to make a purchase. That’s why you should keep the user in mind with every single decision you make when it comes to your ecommerce web design. User experience is paramount to turning visitors into customers and turning customers into repeat customers.”

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at brad@ecigmedia.com, mike@ecigmedia.com, and sales@ecigmedia.com.