Did you know that roughly 1 in every 20 Americans use vaping devices, with 1 in 3 users vaping daily? The vape and e-cigarette industry is a multi-billion dollar industry, expected to reach $40 billion by 2023. So it makes sense for companies who want to stand out from the rest to introduce programs as a way to encourage and keep brand loyalty. Having said this, vape loyalty programs are not as simple as offering a discount or a free product once you’ve punched all the holes in their card. We’re going to take a look at effective methods for building a loyalty program for a vape or e-cigarette store that centre around rewarding consumer behaviours and creating a community around your brand.
Rewarding Product Reviews
Positive product reviews are key for attracting new customers to try your brand, especially when you’re just starting out. Therefore, rewarding your current customers for leaving product reviews not only allows your customers to benefit from doing so, but it helps build your brand at the same time.
Alex McEachern of Smile.io explains why rewarding customers for their product reviews is an ideal way to not only build a loyalty program for existing customers, but to attract new ones:
“Many people are making the switch from traditional tobacco products to electronic variants. These customers are unsure of what makes a product good and are looking for guidance from others. By rewarding product reviews you can make it easier to transition these customers to your product. If your existing customers love your products, new customers will be more comfortable buying from you.”
Start a Happy Hour Promotion
Ever heard of a happy hour promotion? This strategy is a great way to not only increase brand loyalty, but to quickly turn a slow time of day into your most booming time for sales. Plus, when word catches on that your brand is offering a discount, you’ll be attracting in new customers to try your product.
ECig One tells us what to do to increase customer traffic and customer loyalty during those times of the day where your sales have come to a lull:
“Does your vape shop have less customer traffic on certain days or in certain time ranges? Restaurants have the same problem; they’re often slow during the hours between lunch and dinner. During dinner service, though, restaurants can sometimes be so busy that they have trouble getting customers seated without long waits. What’s the solution for that problem? Happy hour! By offering happy hour discounts, restaurants increase traffic during the slow hours and offset some of the congestion that would have occurred during dinner service. Happy hour can also work for your vape shop. Offer double reward points on your slowest day of the week or during a time of the day in which you typically have lower customer traffic.”
A Digital Loyalty App
In a new contact-free world that now primarily relies on online shopping, loyalty cards are becoming a thing of the past. Digital loyalty apps have not only taken their place, but are more popular than ever. Not only are digital loyalty apps a great marketing tool, but encourages current customers to keep spending money on your product, with the promise of a discount or free item in the end if they do.
Brad Davis of Stampme.com tells us why every good e-cigarette loyalty program should have a loyalty app attached to it:
“When it comes to vape loyalty programs, a digital loyalty app offers countless benefits that help to create an enjoyable customer experience. These benefits simply can’t be achieved any other way. To put it simply: when used properly, a digital loyalty app will become an invaluable asset to your vape or e-cigarette store.”
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