If you’re barely attracting traffic to your online vape shop and your conversion rate is virtually at zero, it could be due to your brand image – or rather, lack of. Creating a strong brand image is always crucial to a company’s success, especially in the case of a more controversial product. In a competitive market, branding is the difference that will set your company apart from others in the same field. In this article, we take a look at why a killer brand image can (and will) set your company apart from others and why this results in an increased conversion rate.
Use Original Photography
Creating and utilising your original content will automatically get you one step ahead of any other start-up company that uses stock images. Once potential customers realize that a brand is using the same photos as every other similar company, they’re going to get tired of seeing the same thing over and over again. Using original photography not only gives your website a different look, but shows that you’re professionals that are capable of taking their own pictures, thank you very much!
Vape Mentors tells us why using original photography is key to separating your vape shop from the rest:
“One of the things that makes running an online vape shop so easy is that you don’t even have to worry about taking your own product photos because the manufacturers and distributors have already done that for you. If you rely exclusively on stock photos, though, you’ll end up with a website that looks the same as every other online vape shop. It’s worth the effort to stage your products attractively and take your own product photos. For an example, look at what the folks at Vaper Empire have done. The site’s product photos are an integral part of a seamless brand presentation.”
Create An Attention Grabbing Logo
Think of any popular brand, in any niche, that you know and love. Odds are, you’re able to clearly picture their logo. Creating an attention grabbing logo that customers can quickly associate with your brand is key to establishing brand loyalty, recognition, and awareness.
eCig One explains why it’s important to display your logo prominently on your packaging:
Focus on Social Media
Any company that is not utilising the array of free social media accounts we have at our disposal is missing out on a huge marketing opportunity. Both Facebook and Instagram offer business accounts at no charge, that even include free analytics. Whether you need to hire someone to help build your brand image for social media, or you know enough about the subject to do it yourself, odds are your sales are going to increase.
Yamarie Grullon of Shopkeep tells us why creating a strong social media presence is key for building a strong brand image:
“Social media is critical for any retail business; it helps drive traffic to your store and is integral in building a strong and personable brand. But since search engines such as Google and Bing don’t allow vape stores to bid on pay-per-click keywords, this makes a strong social media strategy crucial to starting and running an efficient business. It also goes hand-in-hand with the community of vapers you’ll be cultivating. Ideally, you want your social channels to attract new customers and keep returning customers up-to-date on promotions and events at your store. If you’re new to social media or this task seems daunting, check out our post on how to make your small business social media more effective.”
If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at email@example.com, firstname.lastname@example.org, and email@example.com.