While the audience of vape products continue to grow, more users are turning towards modifications and upgrades for their hardware. Vaping is becoming more of a passion and hobby for lots of users. As the culture around it grows more mainstream, people who are just starting to use vapes can see that there’s more to vaping than just the straightforward pens.
While pens are great for those who may not know what kind of vape is right for them, some consumers have done their research and are looking to find a completely personalized vape experience. Marketing vape mods to new customers can be done if you provide the right info to get them started.
The first step is to take inventory of what products your business has to offer to customers who are passionate about their vape hardware. Offering easy-to-use pens is a great option for beginners, but offering products that allow modifications keep your customers coming back to find the right products for them. Remember that some people want to experiment with different mods and actively seek out new formulas, cartridges and other add-ons to enhance their experience.
This is where it’s important to describe the products as detailed as you can on your site. What cartridges are compatible with certain vape pens, what flavours and ingredients are offered, and what kind of inhale or pull does the product have, are just some of the questions to keep in mind. The better and more personable your description is, the more likely it is to reach people with less vaping experience.
Shopify says to describe products as if you’re talking to your consumer face to face:
“When we sell our own products, we get excited about individual product features and specifications. We live and breathe our company, our website, and our products. The problem is our potential buyers are not as interested in mundane features and specs. They want to know what’s in it for them—how it will address their biggest pain points. That’s why you need to highlight the benefits of each feature.”
The more detailed the products are, the more accessible they are to someone looking to start vaping.
A big improvement to having a modified vape is the battery life that comes with it. They can run at bigger sizes than a starter pen, but the battery will last longer and people flock to those products no matter the size.
The big difference when you’re trying to decide between the mod and a pen style is the adjustability of the product. With a regulated box mod, changing the strength and the amount of e-liquid that’s released personalizes the experience and being able to adjust that gives the consumer trust in the product.
Starter products also have a preset cartridge type and usually only a few products are fully compatible with a small vape pen. With a mod, being able to change the cartridge to stronger formulas is an added plus for people who are looking for it. Make sure to inform your customers and offer your services if they have specific questions on how cartridges are compatible and what their battery life is like. Another thing to consider is having hardware that is able to switch out batteries without having to charge. As Discount Vape Pen in New Jersey explains, these types of mods are for consumers who are looking to vape all day and makes it easier for them to continue vaping without worry.
Social media influencers play a big part in bridging that gap between being a beginner to vaping and being a part of the greater community. They present products in a way that makes it realistic and exciting for consumers. If your company has influencers, reach out to them asking if they’d be interested in campaigns for vape mod products. They can provide that direct contact to new consumers, and casually answer questions in their messages or comments.
If you’re a consumer looking for the right modifications for you, consider what products are available to you. There are tons of products on the market that are completely suited to personal taste, pull, and flavor. The vape community has a big online presence, from Instagram to online forums. Anything you’re looking to customize can be done and you can have a totally personalized experience.
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