When it comes to a topic such as vaping or e-cigarettes, figuring out how to promote your products can be tough – never mind trying to figure out your marketing technique on restrictive social media platforms. While the ability to run paid advertisements is next to impossible, that doesn’t mean that you won’t be able to promote your store on social media. We’re going to take you through 3 secrets to vape social media marketing, so you can get as much use out of these platforms as possible.
Posting on Multiple Platforms
Getting the most out of your social media platforms often means posting on multiple platforms at once. There are a mountain of statistics that point to the benefits of using social media platforms from a business perspective, including the fact that 69% of customers are more likely to visit a local business if it has a social media presence.
Bellycard.com discusses local vape businesses who are getting their social media tactics right:
“The Vapor Hut, a vapor shop located in Oklahoma uses a combination of Facebook and Twitter to connect and converse with customers. By using their feeds as places to announce contests, promote events and post photos of their shop, they foster goodwill and raise awareness for their business. They even partnered with a local radio station to promote their contests and announce their winners.”
Publishing Content on a Regular Basis
Posting content on a regular basis is important in allowing you to develop a meaningful social media presence. It’s essential to take advantage of every opportunity you can get in order to attract new clients – especially if you’re a startup shop.
Aditya Mishra of Medium.com expands on why any brand should be regularly posting content:
Using Images and Videos
Did you know that 80% of marketers use visuals in their social media marketing? The correct use of images and videos is key to pulling in new customers as a result of social media. And while visuals have the potential to be powerful tools, it’s important to make sure you stand out while using them.
Michael Patterson of Convince & Convert talks about how to make your brand stand out using visuals in, “How to Double Your Social Engagement With Images”:
“Facebook users are sharing 684,478 pieces of content per minute. Each day, there are more than 500 million Tweets processed on Twitter and 80 million photos posted to Instagram. With such an influx of content on social media, it’s more difficult than ever for brands to stand out and get noticed. Catching and sustaining your audience’s attention on social media is an all-out competition. Visuals are no longer a nicety; they’re an essential, core component of a successful social media strategy.”
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