Starting your own vape shop online and have no idea how to promote it? It’s easy to feel lost when it comes to your promotional strategy, especially when you’re dealing with an industry that primarily does not allow you to run paid ads. So, what’s the best way to promote your shop online as a startup? We’re going to take you through a few strategies that are ideal for not only startup vape shops, but for anyone looking to overall boost their promotion.
Posting Niche Articles
While creating content around high-traffic keywords can often be the way to go, sometimes it’s best to focus your efforts on niche articles instead. High-traffic keywords do create good potential for your article to be picked up by search engines, but they’re also competing with potentially thousands of others on the same topic.
Jason Artman of eCig One expands on why you might be better off posting articles on more specific topics:
“While your website is still gaining traction on Google, you’re better off writing articles that target much narrower search terms. If you write an article targeting the keyword phrase “best fruit punch e-liquid,” for example — and your article thoroughly satisfies the intent that someone might have when searching for that keyword phrase — the article will have an excellent chance of reaching the top of the search results immediately. If your article is the only one online that fully satisfies a search term, it will receive traffic.”
Instagram is arguably the most popular social media platform out there for vape companies, with vape influencers essentially slaying the marketing game. With the presence of hashtags helping your posts get discovered and the fact that Instagram is a completely free platform, this is a more than ideal place to promote your startup shop.
Doron Vermaat of LoopyLoyalty talks about why Instagram hashtags are effective in promoting your vape shop online in, “Creative Vape Shop Marketing Strategies that Cost Less Than $50 a Month”:
“Opening an Instagram account is free, and you already have a camera on your phone. Not an amazing photographer? Luckily, it’s not too hard to make #vapeclouds look visually appealing. From there, you should take advantage of Instagram’s 30 hashtag limit. Effectively utilized, hashtags attract an audience outside of your current followers. Ensure each hashtag is relevant to your business, so it reaches a targeted audience.”
Advertise on Industry Websites
Just because your vape store can’t run advertisements via Google ads and Facebook, does not mean that it can’t run ads at all. In fact, advertising on vape industry websites can be a fantastic way to promote awareness about your products and start getting your brand name out there.
David Valerie of Vapetrotter.com expands on why advertising on vape industry websites could be the way to go:
If you’re a vape or e-cigarette brand looking to advertise your products, or you’re a publisher looking to boost your site’s earnings by promoting these types of products, EcigMedia can help.
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