Top E-Juice Trends for 2020

E-cig and vape products are still new and evolving in the mainstream, which means products are going in and out constantly. Sure, there are some classic cult-favorite products that never go out of style, and having that readily available to customers is important. But each year, new products emerge out onto the market and as a vape shop, it’s important to stay on top of trend if you want to keep customers satisfied. Plus, it shows your genuine interest for the vaping and e-cig industry.

E-juice products change all the time as producers come up with new flavors, smoke quality, and liquid consistency. Let’s go through some of the most popular e-juice trends for 2020.

What Is E-Juice / E-Liquid?

E-juice is the suspension used in vaping smoke devices to deliver nicotine and flavor. They’re often sold in 10 mL bottles, with bigger sizes available. If you’re new to vaping, it’s recommended you start off with the 10 mL bottle and try out the flavors and nicotine levels that work best for you.

The ingredients in e-juice are nicotine, food flavouring, water, vegetable glycerine, and propylene glycol. All of these ingredients together give it a thick and sticky consistency that when turned into a vapour, provides a great pull. Plus, the taste is totally customizable, making for a unique vaping experience for every user.  

Analyze Consulting Services says it’s important for every company to keep up with market and product trends:

Trend analysis can improve your business by helping you identify areas with your organisation that are doing well, as well as areas that are not doing well. In this way it provides valuable evidence to help inform better decision making around your longer-term strategy as well as ways to futureproof your business.”

Trending Flavors for 2020

Trending flavors for this year lean more towards fruity flavors, like lemon, strawberry, and blueberry being some of the top-selling product flavors. This is a fun addition to any vape kit, since some users might want a break from the woodsier, tobacco flavors that are often found in vapes.

A fruit flavor offers a fun punch, and flavors like cherry or strawberry can be big sellers in the vaping market. Look for menthol-fruit mixes to add a fun addition to your product line on your vaping website.

Entrepreneurship in A Box notes this about following industry trends:

It is interesting to note that businesses alone cannot create hot trends. They must understand their customers and the customer’s needs if they want to build hot trends. If they succeed to create such trends, they will succeed to become market leaders. On the other side, your small business cannot be the only company in one of the first two groups (creating and following trends). Success needs an appropriate mix of creating and following trends. It is the never-ending cycle.”

Gentler Tobacco Flavors

There’s a rising trend in focusing on more aromatic, gentle tobacco flavors. Users are looking for a subtle and light tobacco flavor in their e-liquid, which explains why the top e-juices on most lists includes more fruity flavors this year.

Trending tobacco flavors and best-selling products for 2020 have a woodsy scene and a pleasant aftertaste. It can be a good transition e-juice for anyone switching from traditional tobacco cigarettes to a vape.  Most vape users want a smooth pull and puff, and a gentle tobacco flavor offers that.

Derek Adams for T3 says this about any new vaping smokers:

The new holy grail, it seems, is Nicotine Salts which delivers a much smoother hit on the throat while delivering higher levels of nicotine into the bloodstream. So, if vaping for you is a means to quit smoking cigarettes and roll ups but you haven’t been getting anything like the same levels of nicotine satisfaction, then Nic Salts e-liquid is the way to go.”

If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at,, and

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