Over the past 60 years, traditional cigarettes and other tobacco products have been slowly dying out, with use dropping a whopping 68% among adults. This has not only made room for vaping and e-cigarette products in the cigarette-alternative world, but nearly 1 million youth e-cigarette users use the product daily. Having said that, vape and e-cigarette products still have similar restrictions placed upon them in terms of marketing. So what can you do to market your vape shop online, when there are so many methods that can’t be used? We’re going to take a look at what you can do while marketing an online vape shop, so you don’t waste your time on methods that are doomed to failure (or rather, doomed to not be approved).
Search Engine Optimization
What does SEO mean? SEO stands for “search engine optimization”, meaning the process of improving your site to increase its visibility for relevant searches. When you increase your visibility to search engines like Google, the more likely you are to garner attention, therefore attracting both prospective and existing customers to your vape store. Applying these changes is a cost-free way in order to increase organic traffic to your website – as long as you do it correctly.
Kashyap Trivedi of 3dcart tells us more on how SEO can be used as an effective marketing tool for online vape stores:
“Search Engine Optimization (SEO) is one of the oldest forms of online marketing and an ever-evolving field. From keyword stuffing to content optimization, SEO has had a long journey and still has a long way to go. The right SEO techniques have the capability to drive relevant traffic to your online store. But, most companies have a sore attitude on SEO because it’s a time-consuming process. BUT, SEO can give you long-term benefits too! Enhancing your content and pages may seem difficult at times, but SEO has the capability to give you that magical position (Rank 1) on Search Engines that can give endless visitors to your vape store.”
When you’re trying to start a business that isn’t exactly unique in its subject matter, writing niche articles is a great way to pull in prospective customers. This is due to the fact that niche articles are harder to come across, and therefore, have a higher chance of being found on that coveted first page of search engine results.
Jason Artman of ECig One explains why niche articles could be the way to go when your vape or e-cig business is just beginning to take off:
“While your website is still gaining traction on Google, you’re better off writing articles that target much narrower search terms. If you write an article targeting the keyword phrase “best fruit punch e-liquid,” for example — and your article thoroughly satisfies the intent that someone might have when searching for that keyword phrase — the article will have an excellent chance of reaching the top of the search results immediately. If your article is the only one online that fully satisfies a search term, it will receive traffic.”
Facebook Groups for Vaping
We all know that running paid Facebook ads for vape and e-cig products is a definite no, no. However, there is a way around advertising on Facebook in the form of Facebook groups in the form of promotional posting.
Thomas Oppong of AllTopStartups expands on why Facebook won’t take your money for ads, but will allow you to market your products:
“Gradually, you will get a chance to offer people to test and review your products in these groups, proving it a better way to promote your startup. Moreover, there are many groups open to straight promotional posting. You may find these groups by just using the keyword list and, hopefully, Facebook would never disappoint you.”
If you’re looking for more help on marketing your vaping business and online branding, reach out to us by filling out the form on our site or contact us at firstname.lastname@example.org, email@example.com, and firstname.lastname@example.org.