There are lots of ways to advertise and grow your online business, and SEO is increasingly becoming one of the most effective ways to see long-term growth. For vaping businesses who see lots of loyal, returning customers, SEO can be a great way to capture a bigger demographic of people, or reach more people in your niche market.
Luckily, there are lots of ways to do this, and we’ve outlined it before in previous blog posts, and it can prove to be a good strategy.
Slowly But Surely, Your Audience Will Grow
It may take longer than you think, but SEO posting works. What’s important is to continue making relevant and up-to-date content about vaping products and e-cigs. This will continue generating your business to higher ranks on search engines.
A great way to grow your audience is by looking at who’s following you now. Address questions your users might have. It may be effective to have keywords in your website and generate traffic, but it may not provide returning customers. Engage with your audience online through social media and see what questions they’d like answered. Customer service is a huge part of business, after all.
A big way to start figuring out your target audience is through having analytics and tracking installed onto your websites.
“Remember, SEO can take more time than PPC campaigns. Be patient, yet alert. You should start to notice an increase in traffic and conversions both online and in-shop within the first month. Other good signs will be increased interaction on social media and consumers spending longer time on your landing pages.” -Site Report Card
SEO Posts Give Credibility On Search Engines
Making SEO-oriented posts for vaping websites can generate a lot of traffic for interested buyers, and the more traffic, the more likely you are to rank on search engines. Keep in mind to use trending words that relate to the products your website sells and what kind of customers you’re targeting.
Consider marketing demographics like age range and geographic location, since the vaping industry follows certain standards and practices in regions like Canada and the US.
“You used to just be able to optimize a website for SEO to get tons of traffic, but now you actually have to be your customer’s hero to rank. The good news is that once you are able to build a loyal following, you will not have to worry about constantly generating new leads.” -Single Grain
Write to Engage Your Audience
Make sure to write any content on your website or social media as personable as you can. Just because you’ve generated a list of words you can use, doesn’t mean you have to write like a robot.
“Ultimately, providing engaging and valuable content on your site is going to be more effective than those old methods of using keywords to drive search results.” -WebConfs
Unless you’re writing for a very niche audience, write as simply as you can and don’t get too into the nitty-gritty details. Keep what you write short and to-the-point.
SEO does require lots of long-term work but can increase traffic and get more people interested in the vaping products your business has to offer.
If you’re interested in learning more, we have several examples of companies that have used our services and their resulting rankings increase that you can check out.